The techniques[2] are specific and unique to the internet, such as search engine marketing (traceability), behavioral targeting (communications offering based on Morocco Phone Number List the behavior of the user), and affiliate marketing ("sellers" are rewarded based on units sold). Within the Tactics phase, devices and tools and techniques are to Morocco Phone Number List be weighed to determine which can be used to achieve the target within the strategy. Action Once all the tools and resources have been established, the content for the tools is to be developed to actually carry out the messages. The ads (e.g. AdWords) must be created, the e-mail campaign must be designed, the website should be developed, etc., etc. This step is about creating a Morocco Phone Number List schedule, determining a budget and designating people. Time: Making a Morocco Phone Number List timetable Money: How can the budget be used? Which channels must be chosen for exposure? People: Who has the expertise to design a tool? Is the developing outsourced? Examples include a keyword plan, a content plan for social media, sites for link-building and a planning schedule. That's how I see today's marketing planning process. I'd be interested to hear your views. The PASTA method has been developed by Theo Zweers, MSc Morocco Phone Number List Business Economics, Erasmus University, Rotterdam. You can Morocco Phone Number List connect with him on LinkedIn. References: [1] De Pelsmacker, P., Geuens, M., Bergh, J. van den, (2013) Marketing communications, a European Perspective. Harlow: Pearson Education Limited. [2] Reijsen, M. van, Zweers, Th., Janssen, H. (2013), Interactive Marketing. Amsterdam: Pearson Benelux.