From heavy ads that slow down the entire website, to pop-up ad loads that break the user experience, having the right specs, formats, and placements for your website is essential so you can increase your ROI while maintaining a pleasant user experience in the process. . There is a fairly popular ad format that consistently delivers high impression rates – Interstitial Advertising. It's a full-screen banner ad that appears at natural
breaks in the reading experience. Interstitial ads are ads custom t shirtsthat fill the entire screen of the device. These pauses typically occur when users are more likely to wait and engage with an ad, resulting in improved ad performance and higher eCPMs. Because they cover the entire screen, they are very different from any other type of ads, for example, native ads and banners. Although interstitial ads use more ad space, they can become intrusive when not timed correctly or shown too often. For this reason, you should make sure to
analyze your web inventory and how users would react to interstitial ads. As a publisher using WordPress as the most powerful CMS today, you need to know how to use interstitial ads to increase your revenue and overall strategy before you can include them in your advertising arsenal. So, without further ado, let's discuss some of the most powerful tactics that can help you include interstitial ads, the right way. How do interstitial ads work? As mentioned earlier, interstitial ads are full-screen, interactive or static ads. Most often, interstitial ads are included between levels of a game or while content is loading.