And as online resources continue to grow in availability and popularity, one of the best ways to stand out and increase conversions is to use accompanying visuals in your content. 55% of b2c content creators say creating visual content is now the top priority, and for good reason: visuals work. In fact, communications that include images drive 650% higher engagement than posts that include text only. Compelling visuals grab attention, bring an email to life, and add a spark of creativity and imagination
To your message. In this article, we take a look at exactly what you need to do to use visuals to increase your conversion rates. Use gifs who doesn't love a gif? An company mailing listanimated gif can reinforce your message and add a touch of personality to your emails. They also grab attention and can increase click-through and conversion rates if you use them correctly. In fact, they have been shown to improve email conversion rates by 103%. It's actually easier than you think to create a custom gif. There are many free gif makers available online, for example. You don't need to know how to code, and you don't even need to spend any money. Just play around and make sure your gif is fun yet relevant to your audience. This article asks, "Do visuals affect conversion rates?" this image is a gif image of a fleece jacket.
Here are some ideas you could try using your first gif:provide a quick product demo with your gif. Provide a concise explainer video with your gif. Go with a brief but informative animated infographic. Make sure you optimize your gifs properly, otherwise they will be too heavy for emails. To that end, keep your animated gifs as close to 1mb as possible and try not to exceed 600 pixels when it comes to the width of your gifs. It's also a good idea to keep monitoring your analytics, as sometimes gifs don't improve conversions. Using gifs to reap the maximum rewards is just a matter of experimenting and a/b testing, and seeing when is a good