Mellow Customs started out as a hobby that was chased by a young sneaker-head who was passionate about revitalizing old retro shoes. The craft became more intriguing to Melvin Hemmings as the art grew into something more. Melvin felt fulfilled when seeing the faces of his friends after he rejuvenated their old sneakers into something new and unique. Since then, the passion grew and Melvin expanded his hobby to evolve his creativity.