Ready to start dialing? Here are 20 tips you can use to level up your sales calls while on the phone.
10. Use Your Cold Calling Script Effectively
Before, we mentioned creating a sales script. But you also need to know how to use it right.
There are plenty of misconceptions about what a sales script really is, and how to use it. Remember: a script is a great outline of the call, Cold calling company for windows and doors replacement but each sales rep should use it in a way that feels comfortable and natural to them.
Learn more here:
Should You Use a Sales Script?
11. Optimize Your Voice
It's not just the words you say when it comes to selling, but the tone of your voice. In fact, 93% of the potential success of your cold call comes down to the tone of your voice. From the beginning, you have to turn a skeptical lead into a trusting customer. How do you do that?
Optimize Your Voice for Cold Calling
There are three main aspects of your voice to optimize: volume, pace, and body language. Learn more about how to make your voice pitch perfect for that sales call:
Cold Calling? Hit the Right Tone With These 3 Sales Voice Techniques
12. Make Sure Your Value Proposition is Irresistible
To create a more compelling sales pitch when on a cold call, you need an irresistible value proposition. There’s a simple hack to turn your value prop into something truly valuable for your prospects: talk to your current customers.
Learn how to do it:
How to Make Your Value Proposition Irresistible
13. Overcome Objections Like a Natural
Like it or not, a natural aspect of cold calling is hearing no and learning how to deal with the objections that come up in your conversations. Best lead generation company for Air Duct cleaning When you’re prepared to face the most common objections (such as, it’s a bad time, send me more info, or I’m not interested), you’ll be able to overcome them like a natural.
Most sales reps fear these objections because they derail their sales conversations—especially when cold calling and starting a brand new dialogue with a prospect that doesn't yet trust you. But YOU will look forward to hearing them because they help you move the sale ahead.
Here are our best resources for overcoming objections on cold calls:
3 Outbound Sales Objections Any Inside Sales Team Needs to Learn to Overcome
Handling “Send Me More Information by Email”
Cold Calling: How to Respond to “I Don’t Have Time”
2 Common B2B SaaS Sales Objections (and How to Handle Them)
14. Use the Right Opening Line
The initial lines of your cold call are crucial, especially if you’re in lead generation mode—and what you say can determine whether your prospect continues to listen or politely declines.
The right opening line tells prospects why your call is important, shows them you understand who they are and what they need, and targets specific pain points.
See how to open your cold calls right:
8 Cold Call Opening Lines That Work
Cold Calling? You Lost Me at Hello
15. Avoid Pitching Prematurely
This is a very common mistake sales reps make when cold calling their prospects. They launch into a pitch way too early ,Best lead generation company for home improvement company without first understanding what the prospect wants and if your offering will genuinely be able to help them at all.
Instead, you need to find the exact right moment to deliver your pitch and customize your pitch when cold calling so that it makes your prospect want to buy from you. Learn how:
7 Sales Pitch Ideas & Techniques to Get You Out of a Rut
16. Capture Attention by Emphasizing What’s Important
Once you've got a decision maker on the phone, how do you captivate and keep their attention? It's not enough that they hear you speak—you have to make them really listen. Otherwise, your cold calling campaigns won't net any results for your bottom line.